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Google and Fitbit officially tie the knot

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Google completes its Fitbit acquisition after many months of scrutiny. In a blog post, Rick Osterloh announced today that the deal is now complete and Fitbit is officially part of Google. 


Rick Osterloh says...


"This deal has always been about devices, not data, and we’ve been clear since the beginning that we will protect Fitbit users’ privacy. We worked with global regulators on an approach which safeguards consumers' privacy expectations, including a series of binding commitments that confirm Fitbit users’ health and wellness data won't be used for Google ads and this data will be separated from other Google ads data".


"Together, we can make health and wellness more accessible to more people. We’re confident the combination of Fitbit’s leading technology, product expertise and health and wellness innovation with the best of Google’s AI, software and hardware will drive more competition in wearables and make the next generation of devices better and more affordable".


Link(s)

Google

Fitbit


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